How to Sell Your Original Art to Australian Interior Designers and Property Developers

28 June 2026  ·  8 min read

Interior designers and property developers represent one of the most reliable and highest-volume markets for original Australian art. A residential interior designer working on a new build in Brighton or Toorak might need six to twelve original pieces for a single project. A developer finishing a 40-apartment complex needs artwork for lobbies, corridors, and common areas. A hotel chain opening a new property needs hundreds of pieces.

These buyers purchase consistently, at commercial rates, with real budgets, and on timelines that can move from enquiry to purchase in days rather than weeks. They are the commercial art market most artists never access - and the one that could most significantly change the economics of a working art practice.

Why most artists miss the interior design market

The gap is not about the work. Interior designers are not only interested in established or gallery-represented artists. They are interested in work that suits their brief - the right palette, the right scale, the right mood for the space they are designing. An emerging artist with a strong, consistent body of work at the right price point is exactly what many designers are looking for.

The gap is about visibility and professional presentation. Interior designers search for artists online - through Google, through AI tools, through directories and platforms. Artists who do not appear in those searches, or who appear with an unprofessional presentation, do not get the enquiry. The artist never knows the opportunity existed.

What interior designers need from artists

A designer sourcing art for a project needs to be able to brief an artist clearly on requirements - size, palette, mood, timeline, budget - and get a professional response quickly. They need to know whether the artist can produce at the required scale. They need commission terms in writing, a clear timeline, and professional invoicing.

They also often need multiple pieces from the same artist for a cohesive space. Speed of response matters enormously. An artist who takes a week to respond to an enquiry will often have lost the commission to someone who responded within hours.

How do interior designers find Australian artists?

The primary discovery channels are Google and AI search, peer recommendations within the design community, art platforms with brief and commission capabilities, and direct referrals. A designer with a brief - "contemporary abstract artist Australia, blues and greens, works available up to 150cm" - starts with a search. The artists who appear are those with professional websites containing enough content for search engines and AI tools to understand what they do and match them to that search.

ContentFactoryAI.org builds exactly this for artists - websites structured to answer the questions designers and corporate buyers search for, rather than just showing images and hoping for the best.

The Solene Haus brief desk

Solene Haus connects Australian artists directly with interior designers and corporate buyers through the brief desk. Designers and developers submit project briefs and are matched with relevant artists on the platform. The connection is direct - no gallery taking a further commission between the designer and the artist. For artists on Solene Haus, the brief desk is direct access to the commercial art market that most artists spend years trying to reach through cold outreach.

Frequently asked questions

How much do Australian interior designers pay for original art?

Residential projects for high-end clients might budget $2,000 to $10,000 per piece for statement works. Commercial projects often work with lower per-piece budgets but higher volume - $500 to $2,000 per piece across many works. Commissions for large-scale pieces in public or corporate spaces can be significantly higher.

Do interior designers take a commission from the artist?

Some designers add a markup to artwork they source for clients. This is between the designer and their client. Artists should price at their genuine commercial rate and let the designer handle their margin separately.

How do I get my work in front of Australian interior designers?

The most effective channels are a professional website that ranks in Google search for relevant terms, a presence on Solene Haus where the brief desk connects artists with designers actively sourcing for projects, and direct outreach to design studios whose work aligns with your aesthetic.

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